From \"Nobody Knows me\" to \"I'm Interested\": Part 2-Getting Noticed
Using Reels: Before someone can become a lead, they have to notice you.
This is where your social media content comes in.
You don't need to be everywhere.
You need to consistently put useful ideas in front of the people you want to reach.
That might include:
Reels
Short videos
Social media posts
Carousels
Stories
Helpful tips
Common mistakes
Frequently asked questions
Before-and-after examples
Customer stories
Simple how-to information
The goal isn't to make every post a sales pitch.
The goal is to make someone stop and think:
“That's exactly what I've been dealing with.”
Let's Let's Talk About Reels
What is a Reel?
A Reel is a short, vertical video designed to grab attention quickly and deliver one simple idea, tip, story, or message. Reels are typically 15–90 seconds long (although, currently, reels that are 45-60 seconds have the best response) and can include talking-head videos, demonstrations, text, music, or captions.
The great thing about a Reel is that one video can be repurposed across multiple platforms. The same video can be posted to:
Instagram Reels – Reach new people and build engagement.
Facebook Reels – Reach your existing audience and new prospects.
TikTok – Reach people through short-form, discovery-focused content.
YouTube Shorts – Extend the life of your video and reach people searching or browsing YouTube.
LinkedIn – Share professional tips, insights, and business-related content.
Pinterest – Repurpose useful or educational videos as Idea Pins/video content.
Think of a Reel as one piece of content with multiple opportunities to be seen. Create it once, then adapt the caption, call-to-action, and hashtags for each platform rather than creating completely different content for every channel.
A simple Reel example:
Scroll-Stopping Title:
"Your business may not have a lead problem."
3-Second Hook:
“You may have an attention problem.”
Then explain:
“If people don't immediately understand what you do, who you help, or why they should care, they're probably scrolling right past you. Before you spend more money trying to generate leads, make sure your message is actually getting people's attention.”
Then comes the important part.
The CTA:
“If you want to see the 7 things I'd check first, comment CHECKLIST and I'll send it to you.”
Now the post has a purpose.
It's not just content.
It's the beginning of a conversation.arum ducimus cupiditate similique quisquam et deserunt, recusanda
Stop Chasing Leads. Start Getting Chosen.
Pre-Sold Client Systems helps small businesses and entrepreneurs get found, build trust, and turn more of the right prospects into customers—with a marketing system that works beyond your next post.
